Canon’s Speedlite 470EX-AI: The training wheels for flash photography

Either you are shooting an event or trying to finish a budget studio portrait session, photographers have a love-hate relationship with the flash.

You could have the perfect framing capturing the perfect moment, but if the flash is set up wrong, it could turn a good photo into something unusable. Mastering flash photography takes time and practice, and Canon’s Speedlite 470EX-AI offers photographer an option to train with some additional help.

So you’ve got the light temperature set up and picked the right light quality, but you will still need to figure out how to bounce the light instead of flashing directly onto the subject. It will create a more natural look and avoid harsh shadow and overexposed highlight.

Directly shooting into the subject (Left) Bounce the light (Right)

This is where the Canon Speedlite 470EX-AI comes in.

Via Canon

In full automatic mode, the flash will use the sensor to test out the distance between the photographer and the subject, and the distance between the camera and the ceiling.

Via Canon

The camera will come up with the angle the system deems to be the best and adjust the flash automatically.

Via Canon

If you change the orientation of your camera between vertical and horizontal compositions, it will automatically adjust as well.

It also have a semi automatic mode if you want to set your own bouncing angle while still have the auto adjustment when you switch between landscape and portrait. This would be useful for event photographer who try to get multiple shots of different orientations really quick.

For the pros who want to do everything on their own, the flash will turn into a solid normal mid-range flash when in manual mode.

The Speedlite 470EX-AI works for Canon lens between 24mm-105mm. It would be a solid addition for event photographers.

Canon calls this intelligent technology AI Bounce – in this case, AI doesn’t stand for artificial intelligence, but rather auto intelligent.

Currently, Canon sells the Speedlite 470EX-AI for $299.99.